United Modern Trading Co.
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Job Purpose

A Brand Manager is responsible for adapting a brand strategy for a company's target market and works to ensure that a brand remains recognizable, up to date and exciting to customers. Brand managers plan ways to promote and change the public perception of brands.

Key Responsibilities

  1. Analyze brand positioning and consumer insights
  2. Shape and communicate our vision and mission
  3. Translate brand elements into plans and go-to-market strategies
  4. Manage a team of marketing people working on brand initiatives
  5. Lead creative development to motivate the target audience to “take action”
  6. Establish performance specifications, cost and price parameters, market applications and sales estimates
  7. Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  8. Monitor market trends, research consumer markets and competitors’ activities
  9. Oversee new and ongoing marketing and advertising activities
  10. Monitor product distribution and consumer reactions
  11. Devise innovative growth strategies
  12. Align the company around the brand’s direction, choices and tactics

Skills

  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Proven Ability in identifying target audiences and devising effective campaigns
  • Ability to manage and allocate budgets
  • Excellent understanding of the full marketing mix
  • Outstanding communication skills
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Up-to-date with latest trends and marketing best practices
  • Creativity and an ability to produce innovative and original ideas

 

Qualifications & Experience

  1. Bachelor’s degree in marketing or aequivalent
  2. Proven (5-8) years’ experience as Brand Manager or associate BM
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JOB PURPOSE STATEMENT:

The Sales Person is responsible for maximizing sales through excellent customer service, product knowledge and team work. Sells floor merchandise and/or assist customers with purchases, orders, and/or deliveries, as required. Restocks shelves and maintains merchandising and visual display standards. Implements stock control and security procedures and maintain appropriate records, and reconcile accounts.

 

ESSENTIAL DUTIES & RESPONSIBILITIES:

  1. SALES GENERATION
  • Achieves and exceed sales targets.
  • Promote maximum sale of merchandise by understanding customer needs, explaining features and benefits, overcoming objections, selling add-on merchandise.
  • Give alternative products when out of stock situations arise.
  • Promote link and bridge sales.
  • Adhere to the department discount policy.
  • Make use of all promotions and events inside and outside the shop to increase sales.
  1. CUSTOMER SERVICES
  • Greet customers as per thecompany standards.
  • Personally acknowledge all customers you see.
  • Adhere to the company’s grooming standards.
  • Keep all promises made to customers.
  • Refer back to customers within 24 hours of query.
  • Keep customer database up to date.
  • Follow up all customer service issues.
  1. PROMOTIONS AND EVENTS
  • Know and understand the mechanics of promotions and events.
  • Support all promotions by being aware of current promotions.
  • Explain promotions to customers.
  • Order promotional stock in advance
  • Ensure advertised lines are in stock and are properly presented.
  • Maintain all merchandise and displays.
  • Achieve promotional targets.
  1. MERCHANDISE PRESENTATION & HOUSEKEEPING
  • Adhere to the merchandising checklist.
  • Display all merchandise according to company standards.
  • Display of new lines timeously.
  • Keep the company housekeeping standards high at all times.
  1. TRAINING AND DEVELOPMENT
  • Attend all training offered
  • Share supplier training information with colleagues.
  • Maintain a professional image and conduct during all training.
  • Take responsibility for self-development and increase one’s product knowledge by reading catalogues, magazines, labels, etc.
  1. STOCK MANAGEMENT
  • Know how much stock is in your section.
  • Ensure top selling lines are in stock.
  • Plan with your Section Supervisor how to move slow selling stock.
  • Tell Section Supervisor of any stock related issued.
  • Ensure stock transfer in and out is done within 48 hours.
  • Manage damages and breakages.
  • Adhere to stock delivery and acceptance procedures.
  • Discuss ideal stock levels with your Section Supervisor on a monthly basis.
  1. SUPPLIER LIAISON
  • Maintain professional relationships with all suppliers.
  • Do not misuse supplier samples, GWP’s or promotional offers.
  • Do not pass on confidential company or sales information.
  1. MARKET AWARENESS
  • Be aware of competitor’s prices, products and promotions and inform your section supervisor.
  1. ADMINISTRATION
  • Ensure that all the barcodes are properly fixed on the merchandise.
  • Record daily sales figures separately and keep any related paper work up to date.

KNOWLEDGE, SKILLS & ABILITIES

  • Knowledge of English language; Knowledge of Arabic preferred.
  • Ability to prepare routine administrative paperwork.
  • Ability to sort, checks, count, and verify numbers.
  • Knowledge of sales techniques.
  • Knowledge of merchandising and stock control procedures.
  • Knowledge of sales promotions and events.
  • Knowledge of basic visual merchandising techniques.
  • Knowledge of customer service standards and procedures.
  • Knowledge of shop security and safety procedures.
  • Ability to communicate effectively, both orally and in writing
  • Ability to interface and influence customers.
  • Good interpersonal skills to deal with customers and other employees.

 

QUALIFICATIONS: High School Pass Certificate

EXPERIENCE: 0-3 Yearsyear experience – Sales Representative

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